As business development professionals we attract new customers and strategically improve a company’s market position for financial growth. We create and implement a business development strategy to identify new business opportunities, build customer relationships and negotiate and close business deals.
We analyze market conditions, gather information on potential clients, review competition, generate leads, prepare presentations, make sales pitches, build client relationships, develop budgets, financial analysis, create and implement marketing campaigns.
Making it happen
PRM Tactics
Review Referral Base
Complete analysis of past, current and future referral sources to identify growth and attrition
Review Past, Current and Future Marketing Campaigns
Analyze campaigns and determine areas of improvement
Marketing Ideas and Campaigns
Provide fresh ideas and campaigns to align with your volume growth initiatives
Pro-Active Scheduling Techniques
Implement strategic avenues to keep the schedule full and capture lost business
Sales and Marketing Assessment
Assess all sales and marketing efforts and provide direction for future efforts
Marketing Communication Assessment
Review and evaluate current materials, advertisements, messages and the like to ensure market consistency
Utilization Reports
Lay the foundation of vital reports based on referral activity
Case Volume Variance Report
Demonstrate different ways to measure referral performance
Sales Call Tips and Guidance
Present information which ensures best performance while performing office visits
Underperforming Referral Sources
Identify referral sources who could bring more business based on their volume
Patient Satisfaction Survey Structure
Provide and review patient satisfaction questions, methodology and results
Elective Procedure/Cooperative Marketing/Logistics/Measurement
Offer all the tools, logistics, follow-up, etc. to get the most elective procedure marketing
Systematic Credentialing Process
Introduce and implement the process to recruit new referral sources
Scheduler Satisfaction Survey Structure
Provide and review scheduler satisfaction questions, methodology and results
Provide and Review Referral Source Satisfaction Survey Structure
Provide and review satisfaction questions, methodology and results
Marketing and Compliance Training
Practice compliance laws and the effects on marketing to referral sources
Referral Source Marketing (2nd tier)
Methods on how to assist physicians with marketing while remaining compliant
Employer/Payer Marketing
Introduce pro-active marketing tactics to consumers
Referral Source Targets
Identify and uncover new targets with the most potential to increase volume
Staff Accountability for Referrals
Determine other staff members and assign responsibilities to assist in the marketing efforts
Other Reports
Review current reports and recommend/alter reports to increase effectiveness
Advertising Objective Standard Process
Implement the Objective Standard process for advertising to remain compliant
